Standing out in today’s competitive cannabis industry requires more than just a catchy name and a logo. Integrating cannabis branding ideas that forge a connection between you and your potential customers can be the difference between boom and bust for new cannabis brands. Your branding must be a story, an emotion, and an invitation to […]
Modern Cannabis Branding Ideas Read More »
Dispensary marketing is no easy task. You can’t advertise on most search engines or social media networks (although there are exceptions), and there are countless rules about the types of signage you can display even in your store window. When it seems like the whole world is against you, how are you supposed to distinguish
6 Dispensary Marketing Ideas That Actually Work Read More »
Finding effective and legal cannabis marketing strategies is challenging because cannabis is still illegal under federal law. Many traditional avenues, including Google pay-per-click (PPC) and social media platforms, don’t permit cannabis-related advertisements. However, the restrictions on marijuana marketing don’t stop cannabis companies from getting the word out there about their products and brands in several
8 Cannabis Marketing Strategies That Actually Work Read More »
It’s somewhat counter-intuitive that growing plants could harm the environment. After all, it’s plants (including cannabis) that convert CO2 into oxygen, stabilize the soil, provide habitat for wildlife, and help to keep our water systems clean. Growing hemp was even mandated in the UK in 1535 due to its practical value for fiber and food.
How Cannabis Brands Can “Go Green” Read More »
For cannabis users, passing the pipe is becoming increasingly passe. New delivery systems for CBD and THC are replacing pipes, joints, and blunts for customers who want to enjoy marijuana without the health problems smoking can cause. Smoke-free cannabis products offer a controllable high or none at all, opening the benefits of cannabis to a
Smoking Marijuana May Soon Become Passe Read More »
One of the everyday challenges facing cannabusinesses is finding a good cannabis payment processor. Even as more states lift their marijuana prohibitions, it can be difficult for cannabis businesses to find reliable and affordable merchant services. Traditional merchants don’t want to work with products that are still illegal at the federal level, and a lot
How to Choose a Cannabis Payment Processor Read More »
Recreational cannabis is now legal in 11 states and the District of Columbia. New Mexico may soon become state number 12. On October 16th, a state-appointed marijuana working group (established by Gov. Michelle Lujan Grisham) released a series of recommendations for a recreational cannabis market. The panel produced official recommendations for tax revenue allocation, packaging
New Mexico May Be the Next State to Legalize Cannabis Read More »
Running a successful cannabis business means contending with an ever-changing labyrinth of regulatory requirements. Most regulatory oversights result in fines and minor penalties, but there are certain mistakes that can actually cost you your license. If you run any sort of cannabis operation, you’ll want to be mindful of the most serious pitfalls. 1. Failure
Top 3 Reasons Why Cannabis Businesses Lose Their License Read More »
